Channeled modern nostalgia in a clever, welcoming brand for a sports gambling venue with an integrated app that ups the ante on the gaming experience
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Coalesced around camaraderie, fresh takes on tradition, and multifaceted entertainment as core elements of the brand
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Designed a contemporary visual identity as versatile as the space, highlighting the X as a recognizable design element and incorporating it in vintage photography for brand impact
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Framed the ExPat story for investor and partner audiences, elevating its innovative approach to gaming and the industry prowess of its diverse culinary and operational team