Get to know Noted.

Noted was founded by three friends united by their love of great brands and average rosé.


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Alexi New
Co-Founder

Alexi leverages multifaceted expertise in brand development, creative marketing, media relations, and events management to deliver incisive solutions for Noted clients.

Before launching Noted, Alexi spent three years as a Creative Strategist at Streetsense, where she crafted brands and creative campaigns for globally renowned hospitality, real estate, restaurant, and retail clients. Prior to her time at Streetsense, Alexi worked as a PR and Events Coordinator at The Atlantic, where she pitched and promoted the brand’s live events.

Alexi graduated Phi Beta Kappa from Emory University with a Bachelor of Arts in Sociology and Anthropology.

alexi@notedbranding.com


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Leah Casnocha
Co-Founder

Leah draws on nearly a decade of experience in marketing, design and planning, and business development to propel Noted to exceed clients' expectations.

Prior to co-founding Noted, Leah was the Director of Engagement Strategy at Streetsense, where she collaborated with executives and team leads across the company to elevate the firm's approach to client engagement, refine its creative process, and sharpen its impact on clients and end users. Past roles also include Marketing Manager for a leading urban planning firm in San Francisco and GIS + Research Consultant at a groundbreaking community development nonprofit in Oakland.

Leah graduated cum laude from Middlebury College with a Bachelor of Arts in Geography and a minor in Spanish, while honing mediocre logrolling skills along the way. Leah currently splits her time between the U.S. and Cyprus.

leah@notedbranding.com


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Sarah Abresch
Co-Founder

Sarah is a design-minded, solutions-oriented strategist who brings creative agility, marketing prowess, and a nuanced understanding of brand to her role at Noted.

Pre-Noted, Sarah spent six years at Streetsense, where as a Senior Creative Strategist she shaped the brands of international hotels, local retailers, Fortune 500 companies, neighborhood restaurants, an indoor playspace, and a truly astonishing number of apartments in New Jersey.

Sarah graduated from Salisbury University with a Bachelors in Marketing, Thomas E. Bellavance Honors, and a respectable third place in the Honors Olympics hot dog eating contest. She earned her Masters in Communications from The Johns Hopkins University.

sarah@notedbranding.com