Established a prominent verbal and visual identity for a savvy new investment firm carrying on a family legacy of innovation in real estate
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Dialed up the company’s family legacy, philanthropic commitment, and forward-looking vantage and defined the brand as a visionary connector of vetted investors and high-return properties
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Designed a sharp wordmark and an enticing DC icon incorporating a moon shape that nods to the company’s name and dynamic aspirations
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Reinforced the brand personality with inspired and intriguing messaging