A trio of friends leads Noted, united by a deep appreciation for sharp wit and sharp cheddar.
Leah Casnocha
Leah supports clients in cutting through the clutter to find focus in their brands and sharpen their storytelling. Drawing on nearly fifteen years of experience in marketing, creative strategy, and business development, she propels Noted to exceed clients' expectations.
Pre-Noted, Leah built a robust skill set through past roles as Director of Engagement Strategy at an interdisciplinary design and strategy firm in DC, Marketing Manager for a leading urban planning firm in San Francisco, and GIS + Research Consultant at a groundbreaking community development nonprofit in Oakland.
Leah graduated cum laude from Middlebury College with a Bachelor of Arts in Geography and a minor in Spanish.
Sarah Abresch
Sarah brings a keen eye and nuanced understanding of brand to her role spearheading Noted’s graphic design work. A solutions-oriented strategist and visual storyteller, she creates standout brand identities that seamlessly translate across mediums.
Prior to co-founding Noted in 2018, Sarah spent six years on the creative strategy team at Streetsense, where she shaped memorable brands at every scale, from boutique hotels to landmark neighborhoods.
Sarah graduated summa cum laude from Salisbury University with a Bachelor of Science in Marketing and a minor in Sociology. She earned her Master of Arts in Communications from The Johns Hopkins University.
Alexi New
Alexi leverages multifaceted expertise in brand development, creative marketing, and media relations to deliver incisive solutions. With a focus on brand architecture, naming, and messaging, Alexi applies over a decade of communications experience to her role at Noted.
Before launching Noted, Alexi crafted brands and creative campaigns for globally renowned hospitality, real estate, and retail clients at Streetsense and worked in PR and events production at The Atlantic.
Alexi graduated Phi Beta Kappa from Emory University with a Bachelor of Arts in Sociology and Anthropology.